I had the pleasure of presenting use cases and advantages of the Google Tag Manager as part of an E-Commerce case at the Analytics Summit at Google Switzerland, in Zurich.
Having too many useless apps is suboptimal and certainly not a convenient experience for the customer or user. It’s time to rethink that strategy.
When you want your content, your news, your articles, to be shared, you should not build walls but bridges instead. It is crucial to link print and digital …
I recently had a conversation with a guy I met – about Marketing. I don’t want to go into detail about how the conversation – if you can call it that – went. The title sums it up quite adequately.
But what is it now, that makes Marketing crucial?