All posts tagged: Digital

Pokemon Go and the Role of Trialability in Technology Adoption

August 7, 2016

There is a lot of talk about the game Pokemon Go. Augmented Reality or completely useless? The key point is it’s (potential) role in technology adoption.

Digital Marketing

The missing Link between Print and Digital

September 17, 2015

by Jonas Wendler

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When you want your content, your news, your articles, to be shared, you should not build walls but bridges instead. It is crucial to link print and digital …